For ages the traditional business of trading goods and services has not changed. The only transformation in today’s age is technology which has put the entire retail industry online creating a more comfortable shopping environment for the customers.
United States is quick to accept this transformation with a lot of retailers swimming in the e-commerce industry. Kohl’s is one such retailer which has taken a step forward to get its retail brand into international market.
With the products present in the categories like clothing, footwear, bedding, furniture, jewelry, beauty products, housewares and electronics, Kohl’s has emerged as one of the biggest e-commerce players in US as well as in international markets. With such big size of inventory backing this organization, Kohl’s has entered its name in the list of top 20 largest retailers in the United States.
Kohl’s has not only added categories in the website but has seriously filled each category with highly demanded products. In the clothing segment, both men and women can find best deals for shirts, t-shirts, deans, tops, skirts, shorts, jackets etc. In order to fulfill the increasing demand of kids wear, a spate category is included in the website which differentiates products based on sizes.
For the footwear section, Kohl’s has tied up with almost every big brand which includes Puma, Adidas, Converse, Nike etc. The product range in this category has sneakers, formal shoes, casual shoes, slippers and sandals to offer.
Kohl’s has made it a big deal to focus on home décor segment in which bedding and furniture is offered. Along with king and queen size of beds, the bathroom fittings, kitchen sinks, windows fittings, curtains etc. are offered in this section in retail stores as well as on websites.
The beauty segment of Kohl’s website is ever changing with trend as new jewelry styles are mostly kept up to date with the trends. The jewelry line offered on the website includes diamond jewelry, platinum jewelry, brass jewelry etc. Any size of bangles, bracelets, earrings and necklaces can easily be bought on the website.
Kohl’s major efforts are seen in keeping the inventory up to date. Besides this, this retail major is also not behind in providing the lucrative discounts to its customers. Kohl’s has made it a daily practice to provide exclusive deals to its customers. These deals include 10, 20 and 30 percent of discounts on specific categories depending on the products and its price.
The reward points system for the registered users is also been appreciated a lot by the customers which provides a certain reward points to the customers on each purchase. When the points total to 100, the customer becomes eligible for USD 5 discount on any shopping.
A vast range of products, deals, discounts and most importantly customer satisfaction are the pillars of Kohl’s success which has taken it to Fortune 500 level. As the company is not far behind its competitors and is determined to keep the brands and products up to date matching the trend, it’s surely on a right path to become shopper’s favorite all around the world.