It’s a part of a business process to add actual value to the total cost of a product but it takes a lot of time and buyer’s consent to add emotional value to a product. When this emotional value is successfully added to a product name, it becomes a brand.
What better example could we have of a brand in footwear industry than Nike? Providing its customers with extreme high quality of footwear for years and creating a buzz all over the world with its innovative designs Nike has added a big time emotional value to its brand becoming one of the most renowned name in footwear segment.
Adding more to its brand name is Nike’s online presence which is successfully attracting a lot of customers’ year-on-year basis making the already valuable name in the industry even more famous.
Learning from its offline operations, Nike have very strategically listed some of its best product line on its website nike.com. The website is simply divided in 3 parts, men, women and Nike+.
Men: In the men’s section of website offers sports footwear in 3 specific categories i.e. cricket, football and running. Nike has a good range of sportswear in cricket segment. The latest cricket shoes presented by the company include Nike Lunar Dominate, Nike Lunar Accelerate, Nike Potential and Nike Domain.
Apart from cricket, football has always been a favorite sport for Nike. The magical football shoes put up on the website includes very famous Mercurial, Hypervenom, Magista and Tiempo.
The running shoes manufactured and sold by Nike have always been a craze among buyers. The shoe range like Run Natural, Run Fast and Run Easy needs no introduction and hence it’s present on the website as well.
Women: There’s altogether a different range of shoes present for women on Nike’s website. Nike has presented different kind of shoes for cardio, gym workouts, high intensity workouts and studio classes. There’s also a similar running range available on the website for women as well.
Nike+: Nike+ is again a very effective element Nike has introduced which is adding more emotional value to the brand. According to the Nike+ scheme the registered members of the website can avail lower shipping rates and training for a specific sport from time to time for which all the expenses will be paid by Nike.
Apart from the above 3 points Nike’s e-commerce website is creating a lot of buzz because of its global presence. We all know how popular Nike is all around the world and now taking advantage of the e-commerce Nike is shipping its products in 5 major continents including America, Europe, Asia, Africa and Middle East.
It’s said by the experts that every retailer needs to establish a brand for itself in some segment. Nike has learned this lesson and is continuously adding emotional value in its products by producing best quality designs and offering excellent customer service through its portal itself. With such a zing added by this brand into the market, Nike can certainly be looked up as one of the most revolutionizing brands of present times.