Be it apparel, gadget or a utility item, one can easily find a product online and that too with genuine price comparisons and deals. Enhancing this scenario are the marketplace as well as brand e-commerce websites which are determined to offer excessive variety along with lucrative deals to the customers.
One such e-commerce major is footlocker.com. As the name suggests Footlocker is genuinely dedicated to offering exclusive footwear to the customers. Footlocker mainly rely on the brands like Puma, Jordan, Adidas, Converse etc. and makes sure that their regular customers are seeing new products from different brands on daily basis.
Apart from listing different brands on the website, Footlocker has very distinctly diversified the product categories on website offering sneakers, sports shoes, casual shoes and formal shoes in specific segments. Footlocker has focused a lot on maintaining almost every size in the inventory intended not to keep the customers waiting for their size.
The catchiest element of the Footlocker website is that it includes a VIP segment for its members. Under this segment, Footlocker allows customers to register and become VIP member. This makes the members eligible to collect rewards on each product purchased. Once the reward points are credited to the user’s account he/she can use it on any purchase in future to avail reasonable discounts. The maximum discount offered on website up to 40%.
The privilege provided to the customers through VIP program do not end with some reward points but the website genuinely offers its VIP members with precise USD 10 discount on every purchase of or more than USD 50. Apart from this, if a user spends more than USD 300 in a year he/she automatically becomes a platinum member of the website and becomes eligible for birthday and annual discounts as well.
‘Release date’ segment in the website is another interactive feature introduced by the company. This segment allows regular shoppers to stay up to date with the latest products being launched by different brands and maintain their shopping list accordingly. On the ‘Release Date’ page, customers can go through a list of shoes and see the actual dates for their release on the website. Users can add the products on watch-list and purchase it when it’s actually released.
As Footlocker maintains a big inventory of footwear, it has not stopped at offering men’s and women’s footwear but also has included a good range of toddler and kids shoes on the website and physical stores itself.
Footlocker is a genuine and long term brand; this can be justified with the fact that it is actively involved in the social welfare as well. Since last few years Footlocker is offering scholarships of around USD 20,000 in order to boost the education segment within the country.
With good range of stock, genuine discounts, special privileges for members and a good hold on social welfare, Footlocker has become a renowned brand in footwear online retail segment which holds some remarkable and genuine products from different class of brands itself.