Every e-commerce website or online marketplace operating in United States is determined to provide its customers with some kind of added advantage. Some are mulling the option of big discounts while others are satisfying their customers with a vast range of brands and products in their inventory.
Keeping the same motive as its priority the online marketplace Michaels is offering its customers the range of products which are at their creative best.
Similar to any other website, Michaels has products in multiple categories to offer. These categories include art & supply, baking & party, beads & jewelry, canvas, crafts & hobbies, floral & decors, frames, kids, paper craft, sewing & fabric, wedding etc.
Michaels offers a vast range of products under each category. To start with art & supplies category includes coloring books, pencils & markers, drawing tools, drafting tools, adhesives, pens, pencils, painting accessories, canvas pads, canvas packs, sketchbooks, 3D pens etc.
Keeping in mind the growing demand of theme based parties, Michaels has introduced a category of baking & parties in its website. The major products listed in this category includes baking pans, cake decorating products, cupcake making products, cookie making, cook books and party decorating products for kids and adults.
The jewelry section of Michaels is filled with all the designer jewelry according to latest trends. Michaels offers beads, crafting beads, crystal gems, pendants, bracelets, bangles etc.
The marketplace website for creative products also includes a special section for decorative products. It includes candles & fragrances, flowers & greenery, clocks, floor lamps, lanterns, ribbons etc.
Michaels has kids section on website which includes activity books, creativity kits, fashion kits, art supplies, dolls, doll houses, Playdoh, Shopkins, construction paper, woodcrafts etc. The website has focused a lot on this section and has a plenty of products to keep the kids engaged in creative activities.
The wedding category is also a major segment in the website itself. It’s put separated from the party section and includes products like flower girl baskets, aisle runners, bouquets, hair pieces, tiaras, ribbons, custom wedding invitations etc.
With such a vast range of products available only for the creative products, Michaels has garnered a lot of attention and has become one of the major players in e-commerce industry across United States.
Michaels is not only making a big deal out of its good product range but also is creating a buzz with good amount of discounts provided to its customers. Michaels is determined to open big sale and discounts at the time of festivals which include Halloween, Christmas and Easter. During these festivals, the discount provided by Michaels reaches at the level of 40 to 50 percent. Apart from this a lot of customers hop on the clearance sale being opened by the retailer time to time.
While most of the marketplaces and e-commerce websites are looking forward to sell household or utility products, Michaels is exploring a different market of creativity and arts and since its inception has recorded immense growth becoming an industry major.