E-commerce is lucrative as an industry but not easy for those who are actually participating in it. Along with being a billion dollar industry, e-commerce has emerged as a highly competitive market and because of this ever emerging competition we have seen various online retailers diversifying their portfolio to sustain in market. This diversification often works in favor of customers who get an opportunity to hop on multiple products and brands at their favorite shop itself.
Newegg, the ecommerce major, is on the same page with industry standards of diversifying the product categories and offer multiple options to the customers emerging as a one-stop shop. However Newegg has decided to take one step at a time and rather than jumping in the highly competitive market with all its force it is exploring the niche market.
The list of product categories to be offered on Newegg website includes computer systems, components, electronics, gaming, networking, office solutions, software services, automotive products, home & tools, health & sports, apparel & accessories and hobbies & tools.
As mentioned earlier Newegg is no short of products in the categories listed on website. To start with the computer system category includes products like computer desktop, gamin desktop, business desktops, workstations, laptop, notebooks, workstations, Chromebooks, tablets, iPads, monitors, keyboards and other computer related accessories.
The category of Components include a bigger range of computer accessories which includes hardware, pen drives, flash drives, computer cases, power supplies, sound cards, cables etc. Along with this, the software section is also present on the website to compliment the computers & accessories. This category includes operating systems, antivirus, Mac software, Mac applications, drive savers, tech support and warranty plans.
Newegg has also played its cards in the electronics segment offering the products like cell phones, case, covers, batteries, TV, HDMI cables, headphones, portable speakers, wearables, digital cameras and tablets.
Enhancing its technical portfolio, Newegg has included a separate category for networking products within the website. Products in this category includes wireless networking, wireless routers, VoIP, switches, power protection, video recorders, Bluetooth adapters, network media players, IP/network cameras etc. Since its inception Newegg is well appreciated for its efforts to bring most of the technical products together on one website.
Apart from the technology products, Newegg has also added a good collection of home products in its website. These products include home improvement tools, power tools, generators, ladders, tool storage, cooking appliances, refrigerators, washers, coffee makers, furniture, cleaning services, light bulbs, LED bulbs, kitchen products, and décor and cleaning.
In health and fitness segment, Newegg has included cardio products, skateboarding, yoga mats, sports goods like cycling, golf, fishing equipment, sports nutrition etc.
As Newegg has very smartly diversified its portfolio, it’s not willing just jump in the same sea every competitor is swimming in. Instead the company intends to build a very unique portfolio of products which is enough to feed a customer’s demand to get the entire regular and unique technology related products on one website. With such enthusiasm and strategic moves, Newegg is certainly focusing on creating a wave of change.