There are numerous offline and online sellers in the market but there are very few who believe in understanding the ever changing customer needs and change their product portfolio time to time. Nordstrom, the retail major believes in upgrades and changes from time to time and is committed to update the product portfolio accordingly.
It’s a known fact that Nordstrom is quite a big name in fashion industry with is dedication to serve both men and women fashion starting from head to toe. Nordstrom is unique and at the same time falls in the same league as of their competitors, making the customers feel that it’s a one-stop shop for every occasion.
Rather than categorizing the products based on gender, Nordstrom has very smartly diversified the product categories for parties, casual wears, regular wears etc. Though, the categories mentioned on the website are men, women, shoes, handbags, accessories, beauty, kids, home etc., the products sold on the website are cherry picked after a good survey conducted with customers.
Firstly, the online store provides fashion apparels for men and women both which include women dresses, gowns, skirts, men’s casual shirts, trousers etc. Apart from this the casual segment for both men and women includes casual shirts, t-shirts, tops, jeans and shorts. There is an exclusive range of coats and jackets offered on the website as well.
Next segment in line is the footwear segment where again the store has left no stone unturned to add maximum in-demand collection of shoes for both men and women. For women there are booties, boots, pumps, heels, flats, sandals and slippers are available. On the other hand men and binge upon the footwear options like boots, dress shoes, sneakers, sports shoes, casual shoes, loafers and slippers. To make every customer comfortable, Nordstrom has added a different category of extended sizes where wide shoes, narrow shoes and shoes with the size of more than 5 are available.
As Nordstrom has very well understood the fashion desires of women, it’s easy to spot the beauty segment in the website itself. The beauty category of the website includes make up for face, eyes, lips, skincare products like moisturizer, cleanser, eye care, sunscreen etc. Bath and body products along with branded fragrances are also available in the same section.
Taking the level of women fashion even higher, Nordstrom has already implemented a section of designer clothing in the website. This section provides unique designs for coats & jackets, dresses, jeans, pants, skirts, sweaters etc. Fashionable footwear is also included in the same section with designer boots, flats, heels, pumps, sandals, sneakers and slippers being a part of it.
As it was mentioned earlier that Nordstrom is determined to take women fashion a level up, there’s a lot of focus is applied on handbags section as well. This section includes products like backpacks, clutches, hobo bags, luggage, saddle bags, shoulder bags etc.
It’s always highlighted that Nordstrom has rather than diversifying its products has tried to offer quality in one domain. With such a fashion being the USP of this store, Nordstrom can reach heights.