In the e-commerce industry, whoever is sustaining has potential and whoever is creating the competition is seen as a rising star of the future. Sears, a global retail major is seen as one of the most promising player in the online and offline retail industry. Biggest point of discussion is that Sears has achieved this rank without even keeping apparels as its primary product.
Since its inception Sears has done a promising business and has been able to attract a big customer base on the basis of its unique product line. So if not apparels, what are primary products being sold on their website?
Appliances: The primary products sold on the Sears website are electrical appliances which mainly include refrigerators, freezers, dishwashers, vacuums, sewing machines, kitchen appliances, wall ovens, cooktops, heathers, air conditioners, fans, air purifiers, water heaters etc. Apart from these electrical appliances Sears has also incorporated a separate section for home appliances. This section has a vast variety of bedroom furniture, dining room furniture, and living room furniture, bedding sheets, pillows, quilts, blankets, recliners and many more. Taking advantage of the soaring demand of home appliances and furniture, this is Sears’s first choice of products to be listed on their website.
Auto: Instead of jumping to utilities segment, Sears has made it a priority to make major products of auto segment available on its website. Customers can surf Sears for the auto products like tires & wheels, batteries & accessories, automotive basics, interior & exterior accessories, replacement auto parts, motorcycle parts, performance auto parts, outdoor shelter etc. Many would already know that Sears also has its own flagship brand and under that brand sears also provide the auto services which a customer can order through website itself.
Electronic: Sears has differentiated this category from appliances segment. This category includes products like televisions, DVD players, speakers, headphones, cell phones, portable electronics, tablets, laptops, desktops, digital SLR cameras, camcorders etc. Sears has been people’s favorite in this segment as all the latest products and brands available in the market are very quick to be listed on this website which allows customers to hop on any electronic product at the initial launch itself.
Fitness: Fitness and healthcare products are quite in demand and fulfilling this demand with appropriate supply is Sears, which has very efficiently listed most desirable fitness products on its website. The products in this category includes treadmills, elliptical, exercise cycles, weight training accessories, yoga mats, inversion tables, pool tables, table tennis tables and accessories, air hockey, hot tubs, camping & hiking accessories, basketball, football, soccer, water sports and winter sports accessories. Sears adds new technologies and new range of products in this category on monthly basis.
Sears is not a new name in e-commerce and retail industry and it has sustained the market competition without selling the typical products sold by other retailers. Sears has cut the competition by offering its customers with unique range of products and created a demand for its specific products. With this trend continuing for a long time, it’s quite obvious that the trend set by Sears will stay for a long time.